For Affirm · Staff PM, Consumer Growth Loyalty

James Matlick

I build with AI agents every day. Before that, 15 years in product management.

Qualifications

15 yearsproduct management
5 yearscustomer support and account management
20 to 300+publisher partners grown at Madison Logic
Download resume (PDF) jbmatlick@gmail.com (914) 523-6060 LinkedIn shrinkmystack.com Relocating to Austin, TX

In your words

Affirm names five values: People come first, No fine print, It's on us, Simpler is better and Push the envelope. Here are three, in Affirm's words, and how each shows up in my work.

01Push the envelope"History of launching products from scratch, not just optimizing what already exists."How I think → 02It's on us"Everyone here has really strong ownership over what they're responsible for and a bias for action."How I move → 03People come first"We're passionate about building something that makes a positive change in our customers' lives."My craft →

How I think

Push the envelope, in my words

I help define the mission.

First principles and high impact are how I think about mission and priorities.

I start from what the customer actually needs and why. That becomes the mission. Then the work with the biggest impact goes first.

How I move

It's on us, in my words

I help execute it quickly.

The roadrunner is my animal: one speed, go. I don't wait to be told. I spot the problem, write the plan and get it moving. I think in days, not months.

At ChatB2B, a team of AI agents builds the product. I cut the work into releases of one to three days and decide what ships.

49 production deploys in under four weeks.

My craft

People come first, in my words

The right tool for the goal.

Support, training, process, automation, product and technology are all tools. My craft is matching the right one to the problem so the customer actually reaches the goal. Not everything needs a hammer, because not everything is a nail.

Whatever the tool, it takes every team. I line up product, engineering, operations and sales on shared goals, so everyone can just go.

Biggest result: I rebuilt Madison Logic’s platform. Revenue up $22M, support costs down $500K a year.

Four teams, four sets of prioritiesProcessShareThis: one roadmap, ranked by revenue.
The numbers have to hold up before launchTrainingChatB2B: every feature is tested on real data before it ships.
Run ad budgets across hundreds of newslettersProductWellput: I designed the order and budget engine, with pacing, attribution and budget controls.
The largest client and largest partner need a direct lineSupportMadison Logic: I owned the IBM and IDG relationships with their marketing and media leaders.
Run campaigns without a big engineering teamAutomationWellput: AI ran ad targeting and quality checks.
Grow revenue from media inventoryTechMadison Logic: rebuilt the platform. Revenue up $22M, support costs down $500K a year.

Goal reached.

Why Affirm

Millions use the Affirm Card. Give them a reason to come back.

I build the engines where money and incentives meet. At Madison Logic I built every version of our inventory reservation system. The latest rebuild added $22M in revenue and cut support costs by $500K a year.

At Wellput I designed the order and budget engine, with pacing, attribution and budget controls across hundreds of newsletter placements, and helped take the company from pre-revenue to about $3M a year. I want to build an Affirm loyalty program that pays for itself, with no fine print.

Experience

ChatB2B (ShrinkMyStack) · Co-Founder (Product & Technology)

Nov 2025 to Present
  • Set product strategy for ShrinkMyStack, which helps finance and IT leaders control SaaS and AI spend.
  • Built two AI agents that run buyer research for marketing teams inside their AI assistant.

Wellput.io · Head of Product

2021 to Sep 2025
  • Owned the product end to end, from strategy and roadmap to how the team ran it. Helped take the company from pre-revenue to about $3M in annual revenue.
  • Led the shift from traditional development to AI-first development across onboarding, operations and technology.
  • Designed an order and budget engine (pacing, attribution, budget controls) across hundreds of newsletter placements.

Frequency · Advisor

Jun 2024 to Jun 2025
  • Set the strategy and roadmap for its podcast ads business.

ShareThis · Sr. Director of Product

2019 to 2020
  • Aligned sales, operations, product and tech on a revenue-weighted roadmap.

Madison Logic · Marketing to Director of Product

2007 to 2019
  • Owned the company's largest client (IBM) and largest partner (IDG).
  • Directed a 25-person engineering team in India and set up the structure and roles for the UK office, supporting clients across North America, EMEA and APAC. Cut delivery time in half.
  • Helped lead the company's shift from lead generation to account-based marketing.
  • Grew the partner network from 20 to 300+ media companies and publishers.

Syracuse University · BS, Finance

2007

Skills

AI agentsTesting on real dataSafe launchesAPI design Anthropic ClaudeOpenAI (ChatGPT, API)Google GeminiCursorPythonSQLAWSGoogle Cloud

Want the one-page version?

Download resume (PDF)